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Google Ads Copy Variations

All ads follow Google Responsive Search Ad format. Provide 10-15 headlines (max 30 chars each) and 3-4 descriptions (max 90 chars each) per ad group. Google will test combinations automatically.

Campaign 1: Competitor Comparison ($300/month)​

Ad Group: SimplePractice Alternative​

Headlines:

  1. SimplePractice for Groups?
  2. Built for Group Practices
  3. AI Notes + Billing in One
  4. Outgrown SimplePractice?
  5. Switch Without Downtime
  6. Multi-Provider Dashboard
  7. AI Documentation Included
  8. Start Free 14-Day Trial
  9. All-in-One Group EHR
  10. Save 2+ Hrs/Provider/Day
  11. No More Per-Seat Hacks
  12. Native Multi-Tenant EHR

Descriptions:

  1. WithinEHR is the all-in-one EHR built for mental health group practices. AI notes, billing, telehealth in one platform.
  2. Tired of solo-practice tools? WithinEHR was designed from day one for group practices with 2-10 providers.
  3. AI documentation saves 2+ hrs/provider/day. Automated billing reduces denials. Start your free trial today.
  4. One platform replaces your EHR + billing tool + telehealth. See why group practices are switching to WithinEHR.

Sitelinks:

  • "See Product Demo" → /demo
  • "View Pricing" → /pricing
  • "Compare Features" → /compare/simplepractice
  • "Start Free Trial" → /trial

Landing page: /compare/simplepractice

Ad Group: TherapyNotes Alternative​

Headlines:

  1. TherapyNotes Alternative
  2. EHR Built for Groups
  3. AI-Powered Notes Included
  4. Automated Insurance Billing
  5. Beyond TherapyNotes
  6. Multi-Provider Visibility
  7. Try WithinEHR Free
  8. Group Practice EHR
  9. 14-Day Free Trial
  10. One Platform Does It All
  11. Native Group Features
  12. Save Hours on Charting

Descriptions:

  1. Looking beyond TherapyNotes? WithinEHR adds AI documentation and automated billing to a group-first EHR platform.
  2. Built for mental health group practices with 2-10 providers. Multi-tenant architecture, AI notes, integrated billing.
  3. WithinEHR combines EHR, practice management, telehealth, and billing in one platform designed for groups.
  4. Free 14-day trial. No credit card required. See why mental health group practices are choosing WithinEHR.

Landing page: /compare/therapynotes

Ad Group: General EHR Alternative​

Headlines:

  1. Switch Your EHR Easily
  2. EHR for Group Practices
  3. AI Notes Save 2+ Hrs/Day
  4. All-in-One Mental Health
  5. Better EHR for Groups
  6. Free 14-Day Trial
  7. Stop Using 5 Platforms
  8. Mental Health EHR
  9. Automated Billing Built In
  10. Multi-Tenant Architecture

Descriptions:

  1. Frustrated with your EHR? WithinEHR was built for mental health group practices. AI notes, billing, telehealth -- one platform.
  2. Replace your EHR, billing tool, and telehealth platform with one system designed for group practices. Try free for 14 days.
  3. Mental health group practices use 3-5 tools on average. WithinEHR consolidates everything into one HIPAA-compliant platform.

Landing page: /compare or /features

Campaign 2: Solution-Aware ($300/month)​

Ad Group: Group Practice EHR​

Headlines:

  1. Group Practice EHR
  2. Built for 2-10 Providers
  3. Mental Health Group EHR
  4. All-in-One Platform
  5. Manage Every Provider
  6. One Dashboard for All
  7. Start Free Trial Today
  8. Multi-Location Support
  9. Designed for Groups
  10. HIPAA Compliant EHR

Descriptions:

  1. The only EHR built specifically for mental health group practices. Multi-tenant, AI documentation, automated billing.
  2. Managing a group practice with a solo EHR? WithinEHR gives you one dashboard for every provider, location, and payer.
  3. EHR + practice management + telehealth + billing + AI notes. One platform. One price. Built for mental health groups.
  4. Group practices with 2-10 providers choose WithinEHR for unified visibility and AI-powered efficiency. Free 14-day trial.

Landing page: /features or homepage

Ad Group: AI Documentation for Therapy​

Headlines:

  1. AI Notes for Therapists
  2. Chart in Half the Time
  3. AI Clinical Documentation
  4. Progress Notes in Seconds
  5. AI That Helps Clinicians
  6. Reduce Documentation Time
  7. AI Treatment Plans
  8. Session Notes Made Easy
  9. Try AI Notes Free
  10. Smart Documentation

Descriptions:

  1. AI-powered progress notes, treatment plans, and session summaries. Cut documentation time by 60%. Try WithinEHR free.
  2. Your clinicians shouldn't spend more time charting than with patients. AI documentation drafts notes in seconds.
  3. WithinEHR's AI understands clinical documentation. It drafts, you review. Saving 2+ hours per provider per day.

Landing page: /features/ai-documentation

Ad Group: Therapy Billing Automation​

Headlines:

  1. Automate Therapy Billing
  2. Mental Health Billing EHR
  3. Fewer Denied Claims
  4. Real-Time Eligibility
  5. Insurance Automation
  6. One-Click Claims
  7. Billing in Your EHR
  8. Reduce Claim Denials
  9. Track Every Claim
  10. Billing Made Simple

Descriptions:

  1. Automated eligibility, claims submission, tracking, and denial management. All inside your EHR. Try WithinEHR free.
  2. Mental health billing shouldn't be this hard. WithinEHR automates the entire insurance lifecycle in one platform.
  3. Check eligibility before sessions, submit claims in one click, track payments in real time. Start your free trial today.

Landing page: /features/insurance-billing

Campaign 3: High-Intent Bottom Funnel ($100/month)​

Ad Group: Demo / Trial Intent​

Headlines:

  1. Free Mental Health EHR Demo
  2. Try WithinEHR Free
  3. 14-Day Free EHR Trial
  4. Book a Demo Today
  5. See WithinEHR in Action
  6. No Credit Card Required
  7. Start in 5 Minutes
  8. Free Group Practice EHR
  9. Demo in 15 Minutes
  10. Try AI Notes Free

Descriptions:

  1. Book a 15-minute demo of WithinEHR. See AI documentation, automated billing, and multi-provider management in action.
  2. Start your free 14-day trial. No credit card, no commitment. Full access to every feature. Built for group practices.
  3. See why mental health group practices are switching to WithinEHR. Book a personalized demo or start your free trial.
  4. Free trial includes AI notes, insurance billing, telehealth, and practice management. No feature gates. Try it today.

Landing page: /demo or /trial

Negative Keywords (Apply to All Campaigns)​

free ehr
open source ehr
ehr jobs
ehr training
ehr certification
ehr developer
ehr resume
ehr salary
epic ehr
cerner ehr
athenahealth
allscripts
meditech
veterinary
dental
pediatric
hospital ehr
emergency room
urgent care
physical therapy ehr
chiropractic ehr
dermatology
ophthalmology
cardiology
ehr vendor list
ehr market share
ehr history
what is ehr
ehr vs emr

Ad Extensions​

  1. "View Product Demo" → /demo
  2. "See Pricing" → /pricing
  3. "Start Free Trial" → /trial
  4. "AI Documentation" → /features/ai-documentation
  5. "Insurance Billing" → /features/insurance-billing
  6. "Compare EHR Options" → /compare

Callout Extensions​

  • "Built for Groups"
  • "AI-Powered Notes"
  • "14-Day Free Trial"
  • "No Credit Card Required"
  • "HIPAA Compliant"
  • "Automated Billing"
  • "Built-in Telehealth"

Structured Snippet Extensions​

  • Features: AI Documentation, Insurance Billing, Telehealth, Practice Management, Multi-Provider Dashboard, Client Portal
  • Types: Mental Health EHR, Group Practice Management, Billing Automation, Clinical Documentation

Optimization Notes​

Week 1-2: Launch & Monitor​

  • Launch Campaigns 1 & 2
  • Set daily budget caps
  • Monitor for irrelevant clicks -- add negative keywords aggressively
  • Do NOT make bid changes yet

Week 3-4: First Optimization​

  • Pause keywords with >50 clicks and 0 conversions
  • Add new negative keywords based on search term report
  • Increase bids on keywords with CTR >5% and conversions
  • Pause ad variations with CTR <2%

Week 5-6: Expand & Test​

  • Launch Campaign 3
  • Test new headline variations on top performers
  • Consider adding responsive display ads for remarketing

Week 7-8: Optimize​

  • Pause ad groups with CPA >$150
  • Increase budget on ad groups with CPA <$80
  • A/B test landing pages (send 50% traffic to alternate page)

Week 9-12: Scale & Refine​

  • Scale budget to best performers
  • Full search term audit
  • Test new keyword themes
  • Prepare for Q2 strategy based on data