Social Media Post Templates & Content Calendar
Templates organized by platform and content type. Customize with current data, links, and brand voice.
LinkedIn Post Templates
Template 1: Educational Tip (Monday)
[Hook -- provocative question or stat]
Here's the thing about [topic]:
Most group practices [common mistake or misconception].
But the best-run practices do this instead:
→ [Tip 1]
→ [Tip 2]
→ [Tip 3]
The difference? [Result or outcome].
Which of these does your practice already do? 👇
#GroupPractice #MentalHealthPractice #TherapyBusiness #PracticeManagement
Example:
Your clinicians are spending 2+ hours a day on documentation.
That's not a documentation problem. It's a systems problem.
Here's what the most efficient group practices do differently:
→ Standardize note templates across providers (flexibility within structure)
→ Use AI-assisted documentation to draft notes in seconds
→ Build review workflows so clinical directors can spot-check quality
The result: Documentation time drops 60%, clinician satisfaction goes up, and your notes are actually more consistent.
What's your biggest documentation challenge? 👇
#GroupPractice #MentalHealthPractice #ClinicalDocumentation #TherapyBusiness
Template 2: Product-Adjacent Content (Wednesday)
[Industry problem statement]
I hear this from group practice owners every week:
"[Direct quote or paraphrase of common complaint]"
Here's why this happens:
[Brief explanation -- 2-3 sentences]
And here's what you can do about it:
1. [Actionable step -- can be done with or without your product]
2. [Actionable step]
3. [Step that naturally leads to product benefit, without hard sell]
The practices that solve this? They spend less time on admin and more time on what matters.
[Soft CTA: question or link to blog post]
#MentalHealthPractice #GroupPractice #EHR #PracticeManagement
Template 3: Industry Commentary (Thursday)
Hot take: [Opinion about industry trend]
[2-3 sentences expanding on the take]
Here's what this means for group practice owners:
• [Implication 1]
• [Implication 2]
• [Implication 3]
[Your perspective on what to do about it]
Agree or disagree? I'd love to hear your take. 👇
#MentalHealth #HealthTech #GroupPractice #TherapyBusiness
Template 4: Poll / Engagement (Friday)
Quick poll for group practice owners:
What's your biggest operational headache right now?
🔵 Documentation burden
🟢 Insurance billing chaos
🟡 Provider scheduling
🔴 Hiring and retention
Drop your answer below (or tell me what I missed).
#GroupPractice #TherapyBusiness #PracticeManagement
Instagram Templates
Carousel Template (5-7 slides)
Slide 1 (Cover):
- Bold text: "[Number] [Topic] for [Audience]"
- Example: "5 Signs You've Outgrown Your Solo-Practice EHR"
- Branded background color
- WithinEHR logo small in corner
Slides 2-6 (Content):
- One point per slide
- Large text (readable without zooming)
- Supporting subtext (1-2 sentences)
- Consistent color scheme
Final Slide (CTA):
- "Want to learn more?"
- "Link in bio for [specific resource]"
- WithinEHR logo
Caption template:
[Hook -- first line is the most important, appears before "...more"]
[Expand on the topic in 3-5 sentences]
Save this post if you found it helpful 🔖
Which of these resonated most? Tell me in the comments 👇
---
#TherapyBusiness #GroupPractice #MentalHealthPractice #PrivatePractice #TherapistLife #ClinicalDocumentation #TherapyEHR #PracticeOwner #LCSW #LMFT #LPC #TherapistsOfInstagram #PracticeManagement #MentalHealthTech #TherapistBurnout
Reel/Short-Form Video Template
Structure (30-60 seconds):
0-3s: Hook (text on screen + voiceover)
"Stop doing [thing] in your group practice"
3-8s: Problem
"Most practice owners [problem description]"
8-20s: Solution/Tips
"Instead, try [tip 1], [tip 2], [tip 3]"
20-25s: Result
"The result: [specific outcome]"
25-30s: CTA
"Follow for more group practice tips" or "Link in bio to learn more"
Caption template for Reels:
[Repeat the hook from the video]
Full breakdown:
• [Point 1]
• [Point 2]
• [Point 3]
Save this for later 🔖 | Share with a fellow practice owner
#TherapyBusiness #GroupPractice #TherapistTips #PracticeManagement #MentalHealthPractice
Instagram Story Templates
Quick Poll Story:
- Background: Branded color
- Text: "Which is harder?"
- Poll: Option A vs Option B
- Example: "Documentation" vs "Billing"
Question Box Story:
- Background: Branded color
- Text: "What's your biggest group practice challenge?"
- Question sticker
Link Sticker Story:
- Background: Screenshot or carousel preview
- Text: "New blog post!"
- Link sticker to blog post
Facebook Group Engagement Templates
Answering Questions (10:1 rule -- 10 helpful answers per 1 brand mention)
Template: Billing Question
Great question! [Specific answer to their billing question].
A few tips that help:
- [Practical tip 1]
- [Practical tip 2]
- [Practical tip 3]
[If directly relevant] I've seen practices automate a lot of this with the right EHR -- happy to share what I've learned if you're interested. But the tips above should help regardless of what system you use.
Template: EHR Question (direct product relevance)
I actually built an EHR specifically for this use case (group mental health practices), so I might be biased -- but here's my honest take:
The key things to look for in a group practice EHR:
1. [Genuine advice point 1]
2. [Genuine advice point 2]
3. [Genuine advice point 3]
[If appropriate] Happy to share more about what we built at WithinEHR, but the above applies regardless of which platform you choose.
Template: General Practice Question (no product mention)
This is something a lot of group practice owners struggle with.
Here's what I've seen work:
- [Practical advice]
- [Practical advice]
- [Practical advice]
[Resource recommendation if helpful -- can be your blog post if genuinely relevant]
Twitter/X Templates
Thread Template
Tweet 1:
[Provocative hook or stat] 🧵
Tweet 2:
Here's why this matters for group practice owners:
[Explanation]
Tweet 3:
The fix:
→ [Tip 1]
→ [Tip 2]
→ [Tip 3]
Tweet 4:
The bottom line: [Summary]
If this resonated, follow @withinehr for more group practice insights.
Single Tweet Templates
The average therapist spends 2+ hours/day on documentation.
That's 10+ hours/week.
500+ hours/year.
Per clinician.
There's a better way.
Group practice tech stack reality check:
EHR: $39/provider/mo
Telehealth: $15/mo
Billing: $200+/mo
Scheduling: $50/mo
Total: $400-800/mo
Or... one platform that does it all.
Weekly Content Calendar Template
| Day | Facebook Groups | Twitter/X | YouTube | ||
|---|---|---|---|---|---|
| Mon | Educational tip post | Educational carousel | Answer 2-3 Qs | Repurpose LI post | -- |
| Tue | -- | Reel | Answer 2-3 Qs | -- | Publish video (if scheduled) |
| Wed | Product-adjacent post | Quote/stat graphic | Share blog (if relevant) | Repurpose LI post | -- |
| Thu | Industry commentary | Carousel or Reel | Answer 2-3 Qs | -- | Publish Shorts |
| Fri | Poll/engagement (optional) | Behind-scenes/Story | Engage 5 posts | Repurpose LI post | -- |
| Sat | -- | Story (poll/question) | -- | -- | -- |
| Sun | -- | -- | -- | -- | -- |
Hashtag Sets (Rotate Weekly)
Set A: #GroupPractice #MentalHealthPractice #TherapyBusiness #PracticeManagement #PrivatePractice #TherapistLife #LCSW #LMFT #ClinicalDocumentation #MentalHealthTech #EHR #PracticeOwner #TherapistsOfInstagram #TherapyTech #BehavioralHealth
Set B: #GroupPractice #TherapistBurnout #PracticeGrowth #MentalHealthCare #TherapyPractice #LPC #PsyD #TherapistTips #HealthTech #DigitalHealth #MentalHealthAwareness #PracticeManagement #TherapyTools #ClinicalPractice #InsuranceBilling
Set C: #GroupPractice #TherapyBusiness #ScalingPractice #MentalHealthProfessionals #TherapistCommunity #PrivatePracticeOwner #ClinicalNotes #TelehealthTherapy #HIPAA #PracticeAutomation #MentalHealthStartup #TherapyInnovation #AIinHealthcare #BillingAutomation #GroupTherapy
Content Idea Bank
Keep this list updated with ideas as they come. Pick from this when creating weekly content.
Educational Content Ideas
- "The real cost of denied claims (and how to calculate yours)"
- "How to standardize clinical documentation across your group"
- "5 metrics every group practice should track monthly"
- "When to hire your next clinician (a data-driven framework)"
- "The insurance credentialing timeline no one talks about"
- "How to evaluate an EHR without getting sold"
- "Multi-location group practice management tips"
- "Reducing no-shows in group practice"
Product-Related Content Ideas
- "What multi-tenant EHR architecture actually means"
- "AI notes vs templates: what's the difference?"
- "Why your EHR's 'group features' aren't really group features"
- "What real-time eligibility verification saves you"
- "One dashboard for your whole practice: what it looks like"
Commentary/Hot Take Ideas
- "Alma and Headway are building their businesses on your sessions"
- "Why 'AI' in healthcare is mostly marketing (and how to spot the real thing)"
- "The group practice software market is broken"
- "Therapists shouldn't need IT degrees to use their EHR"