Target Keyword Research
Organized by funnel stage and priority tier. Search volume estimates based on industry tools (Ubersuggest, Google Keyword Planner). Validate with your own data. Priority: P1 (target in months 1-2), P2 (target in months 2-3), P3 (target in months 4-6)
Tier 1: Bottom-of-Funnel (Purchase Intent)
These are the highest-value keywords. Searchers are actively looking for a solution. Target with comparison pages, feature pages, and landing pages.
| Keyword | Est. Monthly Volume | Difficulty | Priority | Content Type | Target Page |
|---|---|---|---|---|---|
| simplepractice alternative | 500-1,000 | Medium | P1 | Comparison page | /compare/simplepractice |
| simplepractice alternative for group practice | 50-100 | Low | P1 | Comparison page | /compare/simplepractice |
| therapynotes alternative | 200-500 | Low-Med | P1 | Comparison page | /compare/therapynotes |
| best ehr for mental health group practice | 100-200 | Medium | P1 | Buyer's guide | /blog/best-ehr-mental-health-group-practice |
| mental health ehr with ai notes | 20-50 | Low | P1 | Feature page | /features/ai-documentation |
| ehr for group therapy practice | 50-100 | Low | P1 | Landing page | /features |
| mental health practice management software | 200-500 | Medium | P1 | Landing page | / (homepage) |
| therapy practice billing software | 50-100 | Low-Med | P2 | Feature page | /features/insurance-billing |
| mental health ehr demo | 50-100 | Low | P1 | Demo page | /demo |
| ehr free trial therapy | 20-50 | Low | P1 | Trial page | /trial |
| simplepractice vs therapynotes | 200-500 | Medium | P2 | Comparison page | /compare |
| best emr for therapists | 100-200 | Medium | P2 | Buyer's guide | /blog/best-ehr-mental-health-group-practice |
| mental health ehr pricing | 50-100 | Low | P2 | Pricing page | /pricing |
| alma alternative for therapists | 50-100 | Low | P2 | Comparison page | /compare/alma-headway |
| headway alternative | 100-200 | Low-Med | P2 | Comparison page | /compare/alma-headway |
Tier 2: Mid-Funnel (Solution-Aware)
Searchers know they have a problem and are researching solutions. Target with educational blog posts that naturally position WithinEHR.
| Keyword | Est. Monthly Volume | Difficulty | Priority | Content Type | Content Pillar |
|---|---|---|---|---|---|
| how to reduce charting time as a therapist | 50-100 | Low | P1 | Blog post | Documentation & AI |
| automate insurance billing mental health practice | 20-50 | Low | P1 | Blog post | Insurance & Billing |
| therapist documentation burnout | 50-100 | Low | P1 | Blog post | Documentation & AI |
| ai progress notes for therapists | 50-100 | Low | P1 | Blog post | Documentation & AI |
| mental health billing best practices | 100-200 | Medium | P1 | Blog post (guide) | Insurance & Billing |
| group practice scheduling software | 50-100 | Medium | P2 | Blog post | Technology |
| ehr migration guide therapy practice | 10-30 | Low | P2 | Blog post | Technology |
| reduce claim denials therapist | 20-50 | Low | P2 | Blog post | Insurance & Billing |
| hipaa compliant ehr mental health | 50-100 | Medium | P2 | Blog post | Technology |
| telehealth platform for therapists | 100-200 | Medium | P2 | Blog post | Technology |
| therapy practice revenue cycle management | 20-50 | Low | P2 | Blog post | Insurance & Billing |
| multi location therapy practice management | 10-30 | Low | P2 | Blog post | Group Operations |
| therapist productivity tools | 20-50 | Low | P3 | Blog post | Documentation & AI |
| mental health practice automation | 20-50 | Low | P3 | Blog post | Technology |
| group practice admin efficiency | 10-30 | Low | P3 | Blog post | Group Operations |
Tier 3: Top-of-Funnel (Problem-Aware)
Searchers are experiencing problems but may not know solutions exist. Target with comprehensive educational guides. These build authority and capture email subscribers.
| Keyword | Est. Monthly Volume | Difficulty | Priority | Content Type | Content Pillar |
|---|---|---|---|---|---|
| how to start a group therapy practice | 200-500 | Medium | P1 | Comprehensive guide | Group Operations |
| insurance credentialing for therapists | 200-500 | Med-High | P2 | Guide | Insurance & Billing |
| growing therapy practice to group | 50-100 | Low | P1 | Blog post | Group Operations |
| hiring therapists for group practice | 50-100 | Low | P2 | Blog post | Group Operations |
| mental health private practice billing guide | 100-200 | Medium | P1 | Guide | Insurance & Billing |
| hipaa compliance for therapy practices | 100-200 | Medium | P2 | Checklist post | Technology |
| therapy practice marketing ideas | 100-200 | Medium | P3 | Blog post | Practice Growth |
| building a referral network therapist | 50-100 | Low | P3 | Blog post | Practice Growth |
| group practice business plan | 50-100 | Low | P3 | Blog post | Group Operations |
| therapist burnout solutions | 200-500 | Medium | P3 | Blog post | Documentation & AI |
| private practice overhead costs therapy | 20-50 | Low | P3 | Blog post | Group Operations |
| therapy practice financial management | 20-50 | Low | P3 | Blog post | Group Operations |
| how to get on insurance panels therapist | 100-200 | Medium | P3 | Guide | Insurance & Billing |
| supervision requirements for therapists | 100-200 | Med-High | P3 | Blog post | Group Operations |
| group practice partnership agreement | 20-50 | Low | P3 | Blog post | Group Operations |
Long-Tail Keywords (Low Competition, High Relevance)
These are specific, lower-volume keywords that are easier to rank for and have very high relevance to our ICP.
| Keyword | Est. Monthly Volume | Difficulty | Priority |
|---|---|---|---|
| ehr for lcsw group practice | 10-20 | Very Low | P1 |
| ai therapy notes software | 10-30 | Low | P1 |
| automated eligibility verification mental health | 10-20 | Very Low | P1 |
| group practice dashboard ehr | 10-20 | Very Low | P1 |
| mental health claims submission software | 10-20 | Low | P2 |
| therapist documentation templates group practice | 10-20 | Very Low | P2 |
| multi provider ehr mental health | 10-20 | Very Low | P1 |
| treatment plan generator ai | 10-30 | Low | P2 |
| therapy practice software all in one | 10-20 | Low | P1 |
| ehr with integrated billing mental health | 10-20 | Low | P1 |
| simplepractice for groups review | 10-20 | Very Low | P1 |
| therapynotes group practice review | 10-20 | Very Low | P1 |
| mental health billing denied claims solutions | 10-20 | Very Low | P2 |
| outgrown simplepractice | 10-20 | Very Low | P1 |
| switch ehr therapy practice guide | 10-20 | Very Low | P2 |
YouTube Keywords
YouTube SEO operates separately from Google. These keywords are optimized for YouTube search.
| Keyword | Target Video | Priority |
|---|---|---|
| mental health ehr demo | Full product demo | P1 |
| simplepractice vs [competitor] for group practice | Comparison video | P1 |
| best ehr for therapists 2026 | Buyer's guide video | P1 |
| how to reduce charting time therapist | Educational video | P1 |
| therapy billing software demo | Billing walkthrough | P1 |
| ai notes for therapists demo | AI feature demo | P1 |
| therapynotes review | Comparison video | P1 |
| how to start group therapy practice | Educational video | P2 |
| mental health insurance billing tutorial | Educational video | P2 |
| group practice management tips | Educational video | P2 |
| hipaa compliance for therapists | Educational video | P2 |
| telehealth setup therapy practice | Demo video | P2 |
| simplepractice alternatives 2026 | Comparison video | P1 |
| therapy practice software comparison | Comparison video | P2 |
Keyword Clusters
Group related keywords for topic cluster content strategy.
Cluster 1: Group Practice EHR Selection
- Pillar: "Best EHR for Mental Health Group Practices" (buyer's guide)
- Supporting: SimplePractice comparison, TherapyNotes comparison, Alma/Headway comparison, EHR migration guide, EHR pricing guide
Cluster 2: AI Clinical Documentation
- Pillar: "How AI is Changing Clinical Documentation in Mental Health"
- Supporting: Reduce charting time, AI progress notes, documentation burnout, treatment plan automation
Cluster 3: Mental Health Billing
- Pillar: "Complete Guide to Mental Health Insurance Billing"
- Supporting: Claim denials, eligibility verification, billing automation, credentialing, revenue cycle management
Cluster 4: Group Practice Operations
- Pillar: "Complete Guide to Scaling from Solo to Group Practice"
- Supporting: Hiring therapists, multi-location management, group practice operations, admin efficiency
Cluster 5: Technology & Compliance
- Pillar: "HIPAA Compliance for Group Therapy Practices"
- Supporting: HIPAA EHR, telehealth platforms, data security, practice management software
Competitor Keyword Gaps
Keywords competitors rank for that we should target:
| Keyword | Who Ranks | Our Opportunity |
|---|---|---|
| simplepractice review | Review sites, blogs | Create honest comparison page |
| therapynotes review | Review sites, blogs | Create honest comparison page |
| best ehr for therapists | SimplePractice, TherapyNotes | Create group-specific buyer's guide |
| therapy practice management | Multiple competitors | Focus on "group practice" qualifier |
| mental health billing software | Billing-specific tools | Emphasize all-in-one advantage |
| teletherapy platform | Zoom, Doxy.me | Emphasize built-in advantage |
Tracking Template
Update monthly with actual ranking data from Google Search Console.
| Keyword | Target Page | Current Rank | Month 1 | Month 2 | Month 3 | Month 6 |
|---|---|---|---|---|---|---|
| [keyword] | [URL] | Not ranked | ___ | ___ | ___ | ___ |
Keyword Research Tools (Free)
| Tool | Purpose | Limitations |
|---|---|---|
| Google Keyword Planner | Volume estimates, keyword ideas | Requires Google Ads account, ranges not exact |
| Google Search Console | Actual query data for your site | Only shows queries you already appear for |
| Ubersuggest (free tier) | Volume, difficulty, keyword ideas | 3 searches/day |
| AnswerThePublic (free tier) | Question-based keyword ideas | 3 searches/day |
| Google Autocomplete | Real-time keyword suggestions | Manual, no volume data |
| Google "People Also Ask" | Related questions | Manual, no volume data |
| AlsoAsked.com | "People Also Ask" tree visualization | Limited free searches |
| Keywords Everywhere (free tier) | Related keywords, trend data | Limited free credits |